HSBC: Finding the Perfect Match

HSBC, a banking and financial services organisation, restructured how it assessed credit card leads by assessing its mobile traffic to provide a more efficient way of attaining high quality leads in India.

Campaign Details

Brand: HSBC IndiaLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

As of January 2018, there are 36.8 million credit cards in India with the average Indian, holding a minimum of 2 credit cards. With an increase in the Indian purchase power appetite, banks were competing to increase their credit card business.

HSBC for credit cards, has always operated in a highly competitive but relatively low interest category, driven almost entirely by benefits due to the nature of the product and widely used comparison tables available on aggregator websites.

However, the acquisition campaigns were generating...

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