Highlands Coffee Vietnam: A branded conversation hi-jacking all youngsters' attention during Tet

Highlands Coffee Vietnam, a coffeeshop chain, sought to recruit new, young customers with its new Golden Lotus Tea recipe during the festival Tet.

Campaign details

Brand: Highlands Coffee Vietnam Agency: Dentsu Redder Region: APAC

Strategy

Objective

As the number one coffee chain in Vietnam with more than 20 years of heritage, Highlands Coffee is perceived as an 'old brand' and lacking relevance with

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