Campaign details
Brand: Heineken Vietnam Brewery Limited (HVBL)Lead agency: Red StarRegion: APAC
Strategy
Objective
Heineken's objective is simple: each and every exposure should elicit one of the following reactions:
- Buy Heineken for yourself, or as a gift for your friends
- Bring a smile to that person's face and remind him to enjoy the moment
- Gain back brand love
It's easier said than done. The brand had to do a shift in its approach in 2019, making sure that the messages that were put out would not only reach, but also resonate to the target audiences...