Heineken Silver: The eKoin

Global beer brand Heineken ran a digital-led omnichannel campaign in Vietnam in 2022 to attract Gen Z consumers and drive sales of its Silver variant.

Campaign details

Brand: HeinekenAgency: Publicis GroupeRegion: APAC

Campaign video

Strategy

Objective

In Vietnam, South East Asia's biggest and most competitive beer market, Heineken, one of the world's most iconic beer brands, was in decline and had been...

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