Head & Shoulders: #MoveonBro

Head & Shoulders, a shampoo brand, used blooper videos in its campaign Say it Proudly to encourage consumers in Indonesia to overcome their insecurities about pronouncing the brand's name.

Campaign details

Brand: Head & Shoulders Agency: AmbilHati

Strategy

Objective

Head & Shoulders is the world's number one anti dandruff shampoo, but here in Indonesia it's a challenger brand that still hasn't been able to reach top awareness to Ind

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