Campaign details
Brand: HarpicLead Agency: Interactive AvenuesRegion: APAC
Strategy
Objective
RB has a vision of a world where people live healthier and better lives. In order to bring people closer to "Healthy & Better Lives", we decided to create a campaign that creates awareness in users through the use of technology "personalised" for each individual - on a mobile device, using location-based services.
So, during the independence day period of 2017, we ran the campaign to align the idea of cleanliness with social cause and building a cleaner country.
Campaign's objective:
- Spread awareness amongst the...