Harpic: Banega Swachh India

Harpic, a brand of toilet cleaner, used location data to guide users in India to public toilets and increase brand awareness for the brand.

Campaign details

Brand: HarpicLead Agency: Interactive AvenuesRegion: APAC

Strategy

Objective

RB has a vision of a world where people live healthier and better lives. In order to bring people closer to "Healthy & Better Lives", we decided to create a campaign that creates awareness in users through the use of technology "personalised" for each individual - on a mobile device, using location-based services.

So, during the independence day period of 2017, we ran the campaign to align the idea of cleanliness with social cause and building a cleaner country.

Campaign's objective:

  1. Spread awareness amongst the...

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