Hammerhead Navigation: Hammerhead

Campaign details

Brand: Hammerhead Navigation
Agency: R/GA + Hammerhead Navigation
Category: Mobile App and The Internet of Things
Region: NA


Cycling has exploded in popularity worldwide, but there remains no safe way to navigate on a bicycle and no comprehensive software specific to the training and social needs of cyclists. We set out to change all this.

With Hammerhead we're solving these important problems by crowdsourcing the world's most accurate and up-to-date map of bike routes, and then safely communicating these routes to cyclists in real-time with intuitive light patterns. The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes. It pairs with our smartphone app via Bluetooth to guide cyclists seamlessly through their ride with an LED light array visible through their peripheral vision.