GSK: Sensodyne.com Relaunch

Toothpaste brand Sensodyne relaunched its website to become more mobile friendly and function as a hub for all activations and product launches, driving engagement and simplifying the path to purchase in the US.

Campaign details

Brand: GSKLead Agency: Wunderman ThompsonRegion: North America

Objective

Sensodyne's brand purpose is to create an oral care future that is sensitivity‐free; we wanted to create a mobile-first digital experience that would help the brand achieve this goal. While the legacy site was effective in providing product-specific education and easy access to coupons, we needed to evolve the site to become the authority and primary destination for information on tooth sensitivity and treatment.

The objective of the new Sensodyne US consumer site was to provide category content and product education to as many people...

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