Grundig: EcoAnxiety

Grundig, a consumer electronics company, launched a campaign in Germany with an Eco-Anxiety message to promote its sustainable products.

Campaign details

Brand: ArcelikAgency: Ingage MediaRegion: EMEA



The objective of the campaign is to increase both brand awareness and create awareness for our sustainable technologies, also set a basis to drive profitable growth. By having these objectives, we want Grundig to be the brand that helps us make the future better, everyday at home through products that promote sustainability without compromise.

Target Audience

It was the first year of the campaign. Since Grundig was a former German brand acquired by Arçelik A.Ş, launching the campaign in Germany where brand awareness is quite high,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands