GRAB: Retain Your Customer Through Digital Reward

GRAB, a technology company that offers ride hailing, increased its monthly users in Indonesia by launching an SMS targeting campaign with telco Telkomsel, offering mobile data rewards.

Campaign details

Brand: GRABLead Agency: TelkomselRegion: Indonesia

Strategy

Objective

The ride - hail tech industry is one of the few sectors where we can see the street traffic is just as valuable as web traffic. Indonesia as one of growing country with high internet penetration, make them becomes smartphone. Mobile apps become daily needs from social media, games, and also online transportation. As we know for 3 years online transportation apps become a powerful apps with a lot of usage on it from buying food, ticket and also take a trip. This business also has...

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