Grab: Ride the Momentum for the Acquisition of the New Users

Telkomsel, a telecommunications brand, collaborated with Grab, a Singapore-based technology company, to promote the Grab Car service in Indonesia by using SMS and promo codes to encourage sign ups.

Campaign details

Brand: GrabLead agency: TelkomselRegion: APAC

Objectives

The ride hailing tech industry is one of the few sectors where we can see that street traffic is just as valuable as web traffic. However, in a country like Indonesia, fourth ranked most populated country in the world, it becomes a plague to be avoided, like in the big cities such as Jakarta, which has a reputation as the city with the world's worst traffic conditions.

But for a select few firms, it represents an opportunity to pick up. Take Grab for example, a ride-hailing company...

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