Grab: Percaya – anything's possible when SMEs believe

Grab, a tech company, launched a campaign in Indonesia to win the heart of Indonesians, showing them that the brand was with them during these difficult times.

Campaign details

Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC

Strategy

Background

Covid-19 truly challenged the Indonesian economy.

Since its spread, social restrictions imposed by the government have prevented the country from operating at its...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today