Campaign details
Brand: Gordon's GinLead Agency: WeveRegion: EMEA
Strategy
Objective
We've all been there. After a long day at work, you arrive at the station to find a sea of people crowded around the live rail screens, announcing countless delays to the service. Exasperated, you fancy a drink – a refreshing Gin & Tonic in fact – but don't want to risk missing the next train out of here while sat in a pub with the live rail screens out of sight. In a world cluttered with complex and ethereal brand stories, Gordon's wanted to...