Google Maps: Weather Bumpers

Google Maps, a web-mapping service, launched Weathering The Traffic as a way to help people in India save time and avoid the unpredictability of traffic caused by bad weather.

Campaign Details

Brand: Google MapsLead Agency: Toaster LtdRegion: APAC

Strategy

Objective

It's no secret that traffic conditions in urban India have gone from bad to worse. A significant increase in private vehicle ownership has lead to overburdening of roads in all major cities. Top it up with unfavourable weather conditions, weddings etc. all take their toll on the roads. The everyday struggle of dealing with these uncertainties often leads to a harrowing experience for most commuters.

Google Maps - internet users today rely on the app to to solve their travel woes. However, this usage...

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