Google - Easy Questions Don't Always Have Easy Answers

Internet services brand Google successfully increased its user activity in Vietnam by 7%, by launching a geo-targeting-led campaign that positioned the brand as a source of information for everyday types of situations.

Campaign details

Brand: GoogleLead Agency: Toaster Limited Singapore BranchRegion: APAC

Objective

Google's objective is to organise the world's information in an easy and accessible manner. This includes information about businesses and services in every neighbourhood. From restaurants to pharmacies, from ATMs to Gas stations, people can find all the information they need through Google (contact numbers, addresses, reviews, timings, etc).

But in Vietnam, people tended to only go to Google for difficult questions (who is the president of Guatemala or how far is the moon) and they perceive the brand as a professor, and not...

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