Google Search: Reviews of Hope

Google Search, a search engine, launched a campaign in Indonesia to provide people with easy access to verified vaccine information, establish itself as the trusted platform to seek vaccine-related facts, and increase vaccination rates in Indonesia.

Campaign details

Brand: Google SearchAgency: ToasterRegion: APAC

Strategy

Objective

In Indonesia, misinformation on social media and chats showed mistrust and fear spreading around the Covid-19 vaccine leading to increasing vaccine hesitancy in Indonesia....

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