Google Search: Reviews of Hope

Google Search, a search engine, launched a campaign in Indonesia to provide people with easy access to verified vaccine information, establish itself as the trusted platform to seek vaccine-related facts, and increase vaccination rates in Indonesia.

Campaign details

Brand: Google SearchAgency: ToasterRegion: APAC

Strategy

Objective

In Indonesia, misinformation on social media and chats showed mistrust and fear spreading around the Covid-19 vaccine leading to increasing vaccine hesitancy in Indonesia.

To counter misinformation, Google Search wanted to give people easy access to verified information, establish itself as the trusted platform to seek vaccine related facts - eventually, increasing vaccination rates in Indonesia.

In its endeavour to be the world's most helpful brand, Google Search wanted to take on this onslaught of hoaxes on social media and chats, and be the go-to platform...

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