Google Play: Leveling Up Its Game with Programmatic HD Video in Indonesia

Google, a tech company, launched an in-game video campaign to entice Indonesian gamers to make in-app purchases.

Campaign details

Brand: GoogleLead agency: Essence Digital, AdColonyRegion: APAC

Objectives

In a world of free apps, Google wanted to bring awareness of in-app purchases to better monetize its app store.

Globally gaming purchases account for the largest share...

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