Google Home: OK Google, let’s talk cricket

Google, the technology brand, increased quarter on quarter sales across India by partnering with sports news website ESPNCricinfo to create smart updates during the IPL and World Cup using Google Home.

Campaign details

Brand: Google HomeLead Agency: EssenceRegion: APAC

Strategy

Objective

Leveraging the fever of cricket to create seamless content that meets consumer needs.

The duopolistic Smart speaker category is still in the very nascent stage in India, Google...