Lead Agency: Vizury
The millennial consumers of today want to DO and BE More, MORE than they ever did.
They seek More experience and adventure.
Tourism in India also has witnessed a significant rise considering the natural beauty spread across the country.
Goibibo, India's leading contemporary travel commerce platform, aimed to deliver experiences to millennial consumers.
- With several upcoming and existing players, the market was stiff with heavy competition.
- transactions required an uplift
- Goibibo aimed to augment engagement with their consumers, on the channel of customer's preference
- Increase transactions & Engagements On Goibibo's app.
- Increase ROI.
- Reduce Costs Per Visit.
- consumer spends on building and gathering experiences has seen a growth in the Indian markets.
- Today, more travelers seek natural experiences than 5 years ago.
- Wallet share for travel and tourism has witnessed a steep rise.
- As such, re-engaging with new, existing and lost customers would help Goibibo drive value to millennials.
- AI-Based multi-channel retargeting to drive incremental transactions and conversions.
- we built a 1st of its kind AI-Based Multi-Channel retargeting solution that leveraged a 1st of its kind innovation in retention highly personalized to each user.
- AI-Based retargeting focuses on very high personalization - the best time to connect, inventory, bids basis user's predicted Life-time value.
- Predictive ROI calculation - which means .. smart algorithms evaluated a user's score basis engagements with Goibibo, and sent bids accordingly automatically.