Campaign details

Brand: Goibibo
Lead Agency: Vizury
Region: APAC

Strategy

Background

The millennial consumers of today want to DO and BE More, MORE than they ever did.

They seek More experience and adventure.

Tourism in India also has witnessed a significant rise considering the natural beauty spread across the country.

Brand

Goibibo, India's leading contemporary travel commerce platform, aimed to deliver experiences to millennial consumers.

Challenges
  • With several upcoming and existing players, the market was stiff with heavy competition.
  • transactions required an uplift

Objective

  • Goibibo aimed to augment engagement with their consumers, on the channel of customer's preference
  • Increase transactions & Engagements On Goibibo's app.
  • Increase ROI.
  • Reduce Costs Per Visit.

Opportunity

  1. consumer spends on building and gathering experiences has seen a growth in the Indian markets.
  2. Today, more travelers seek natural experiences than 5 years ago.
  3. Wallet share for travel and tourism has witnessed a steep rise.
  4. As such, re-engaging with new, existing and lost customers would help Goibibo drive value to millennials.

Solution

  • AI-Based multi-channel retargeting to drive incremental transactions and conversions.
  • we built a 1st of its kind AI-Based Multi-Channel retargeting solution that leveraged a 1st of its kind innovation in retention highly personalized to each user.
  • AI-Based retargeting focuses on very high personalization - the best time to connect, inventory, bids basis user's predicted Life-time value.
  • Predictive ROI calculation - which means .. smart algorithms evaluated a user's score basis engagements with Goibibo, and sent bids accordingly automatically.