Godrej Emerald: Property Buddy - An Expert. A Friend

Godrej Properties, an Indian real estate brand, reconnected with its target audience by using a Facebook chatbot to act as their personal property expert.

Campaign details

Brand: Godrej EmeraldLead agency: Madison CommunicationsRegion: APAC

Objectives

Brief

After developing iconic projects for over 25 years in 12 cities across India, Godrej Properties was coming back to where it all began - Thane!

Godrej Emerald in Thane wasn't just a project but an emotional juncture in the history of Godrej Properties. It demanded us to deliver something special.

Media objective

To re-target all those audiences who have visited the website at least once and to also to capture leads.

To create relevance and enhance the engagement experience of visitors with the brand....

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