Campaign Details
Brand: Godrej Consumer Products Ltd.Lead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Godrej Expert is a market leader in the hair color category and is well penetrated in urban and rural markets through different product lines. The brand plans activities all throughout the year however, festivals and wedding are the most important intervention to increase market penetration and maintain the leadership position.
The task was to create a TOM recall for Godrej Expert Rich Crème to win more than fair share of New Triers entering the category this wedding season. Thus, making it important...