Campaign details
Brand: Godrej AppliancesLead agency: WATConsultRegion: APAC
Objectives
Godrej Appliances has a history of being a socially responsible brand seeking opportunities to give back to society.
Food being one of the major domains for the brand and with a need to refresh recall for their range of microwaves, we planned a campaign that helped undernourished children in India.
Target audience
Instagram which has 16 million+ active users in India were primarily the target audience for this campaign. We also reached out to the same people on Facebook with specific interests in food & cuisine...