Campaign details

Brand: Godrej Nest
Lead Agency: Madison Media
Region: APAC

Strategy

Objective

For over 30 years, Godrej Properties has always believed in selling experiences, rather than just selling residences. They build homes keeping customer psyche first; they have always worked towards making customers feel the comfort and nostalgia of 'coming home'.

Living in a Godrej property equates to living the 'Godrej life.' It was decided to bring alive the experience of living the 'Godrej life' to everyone who walks in to a Godrej property.

Target Audience

A wide range of customers were targeted for this campaign. The TG ranged from ages 28 to 45 and emerged from different walks of life, such as businessmen, salaried (mid-level managers & above) professionals, newly married couples, nuclear families living on rent, first-apartment-seeking couples, people wanting to upgrading to larger homes and better lifestyles. Classified under SEC B1 and B2.

Creative Strategy