Godrej Consumer Products: Godrej HIT Dengue Back

Godrej HIT, a brand of pest killer, launched Track the Bite to bring blood donors to those that need it throughout India.

Campaign Details

Brand: Godrej HIT Lead Agency: Interaction One Region: APAC

Strategy

Objective

Dengue is becoming an increasingly deadly disease in our country. In the last few years, the number of dengue cases have gone up strikingly. 2016 saw the highes

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