Campaign details
Brand: GilletteLead Agency: MediacomRegion: APAC
Strategy
Objective
Objective for Gillete – PlayCleanPlaySmart campaign was to win over POME consumers and recruit/upgrade to 'Systems' and educate them about the usage of Shaving Gel/Foam.
Target Audience
Gillete – PlayCleanPlaySmart campaign Target Audience is Male, 15 – 24 Year Old (Gen-Z).
They love to buy a cheap disposable razor, reluctant to purchase expensive product – razor / system as well as shaving gel/foam.
Creative Strategy
Utilizing fully digital campaign since POME consumers are digital savvy and are driven by Facebook, Instagram and YouTube. These platforms were...