Campaign details
Brand: PoloAgency: Mindshare Turkey / JWT TurkeyRegion: EMEA
Strategy
Objective
Nestlé Polo, Turkey' most beloved mint candy (IPSOS BHT research, 2017), had been silent for 13 years before starting communications in 2017. Polo is a unique mint with its perfect shape, texture, color and eating experience. These, and especially its shape, are the main differentiators of the brand from its competitors. Inspired by these assets, the brand made a successful comeback in 2017 with the humorous and simple "What a Mint!" campaign, which emphasized Polo's unique shape using fun, gif-like re-looping videos (e.g....