Get Artsy with Polo

Nestlé Polo, a mint candy brand, launched a video campaign that saw a cartoonist place polos in different scenarios in order to increase market share in Turkey.

Campaign details

Brand: PoloAgency: Mindshare Turkey / JWT TurkeyRegion: EMEA

Strategy

Objective

Nestlé Polo, Turkey' most beloved mint candy (IPSOS BHT research, 2017), had been silent for 13 years before starting communications in 2017. Polo is a unique mint with its perfect shape, texture, color and eating experience. These, and especially its shape, are the main differentiators of the brand from its competitors. Inspired by these assets, the brand made a successful comeback in 2017 with the humorous and simple "What a Mint!" campaign, which emphasized Polo's unique shape using fun, gif-like re-looping videos (e.g....

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