Garanti Bank Mobile Banking - Garanti Cep

Garanti Bank, a bank, increased awareness and downloads of its mobile banking app by launching an in-app interactive assistant to help customers with their enquiries.

Campaign details

Brand: Garanti BankAgency: Garanti BankRegion: EMEA

Strategy

Objective

Our objective was to deliver a fully-fledged banking platform covering various banking transactions and services that are convenient, accessible, and customized, through all channels. Therefore our focus is on opti-channel banking which enables customers to perform seamless transactions from the optimum channel with the best user experience. For this purpose listening to our customer needs and fast-replying to their needs are our main concerns.

We analyze the customer lifecycle in each platform and continuously develop these platform based on customer needs along the cycle. Offering...

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