Garanti Bank: GarantiOne

GarantiOne, a banking app for 18-25 year olds, increased app downloads in Turkey by collaborating with Onedio, the Turkish version of BuzzFeed, to produce an interactive media banner.

Campaign details

Brand: Garanti BankasıAgency: DigitouchRegion: EMEA

Objectives

Our aim was to introduce the GarantiOne App to youth banking market via hitting app stores' rankings. Since competitors started to mature, GarantiOne couldn't get enough visibility in the youth segment.

We needed to get real downloads from the target audience with high retention rates and increase visibility scores on app stores. We used Adjust to measure campaign performance and retention rates, MobileAction to monitor the app visibility on app stores and Branch.io for deep linking integration.

Target audience

  • 18-25 years old
  • University student or...

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