Garanti Bank E-Commerce Loan

Garanti Bank, a bank, cured a customer pain point by making it easier for its consumers in Turkey to get the loan they need, when they need it.

Campaign details

Brand: Garanti BankAgency: Garanti BankRegion: EMEA

Strategy

Objective

We always aim to achieve the same mission: making people's lives easier by using technology. In accordance with this mindset, we designed a fresh feature: online shopping loan; an innovative and surprising way to meet customers' cash need on time. It is about knowing your customer very well and meeting their current needs before they ask for it.

Target Audience

Garanti customers who are also online shoppers and are in need of cash. Garantiis also touching the potential digital customer on the shopping...

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