Campaign details

Brand: Garanti BBVA
Lead agency: Done
Region: EMEA

Strategy

Objective

Our goal is to raise awareness among our users about the digital services and products that are available. With regard to our commitment of bringing industry-leading innovative digital products and seamless experiences to its customers, we developed the feature of Stories that has been integrated into our mobile banking application.

Target Audience

We are strongly committed to our customers and we focus on never losing touch with their needs and expectations. Nowadays, stories feature is very popular in social media platforms. People spend too much time and have fun on stories. So, that's why people adapted this feature into their daily lives. Because this feature has become very popular, we wanted to integrate it into one of our main digital channel, Garanti BBVA Mobile. With this feature, we can provide our all important information to our customers in a fun ways that they are familiar with.

Creative Strategy