Garanti BBVA: Mobile Garantibbva.com.tr

Garanti BBVA, a financial services provider, cemented its leading position among finance/banking digital platforms in Turkey by improving its website for mobile optimisation.

Campaign details

Brand: Garanti BBVALead agency: Insider & Voden Leo BurnettRegion: EMEA

Strategy

Objective

With mobile website's contextual optimization, we tried to develop and diversify our product and service portfolio to make their lives easier in a rapidly changing digital world.

It includes the latest innovations in information technologies and adaptive approach to allow totally customized curation of content for desktop and mobile visitor.

Target Audience

Our target audience are our current customers and potential customers. We target appealing to people who want to perform banking transaction (loan, credit card application, advance payment etc.)

Creative...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands