Gameloft Turkey: Asphalt 9 Legends – Global launch

Asphalt, a mobile racing game produced by Gameloft, created an audience segmentation study to encourage app downloads in Turkey.

Campaign details

Brand: Gameloft TurkeyAdvertiser: Gameloft TurkeyCountry: Turkey

Strategy

Objective

We needed to strengthen Asphalt's position as the leader in the mobile racing segment, capture market share from top grossing multiplayer games and become the first mobile racing entertainment platform. To do this, we focused on influencer marketing, UA campaigns and PR.

  • Live multiplayer is expected to become a key success factor in the broader mobile gaming growth.
  • E-Sport opportunities are expected to increase over the years.
  • Mobile gaming revenue is projected to grow worldwide.

Challenges

  • App size of 1.5GB may refrain users with small...

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