Fundación Banco de Bosques: Eco Alarm

This case study details how Fundacion Banco de Bosques, a conservation brand, raised awareness of its purpose and work against deforestation in Latin America with a new social media communication strategy.

Campaign details

Brand: Fundación Banco de BosquesLead agency: Wunderman Buenos AiresRegion: LATAM

Objectives

We needed to bring awareness to Fundacion Banco de Bosques, its purpose, its action and its work against deforestation. Awareness was only the first step as we needed to involve and push everybody to be part of the solution and help preserve native woods from Argentine.

Even though the Fundacion was gathering small sums of money to reclaim eco-regions of Argentina meter by meter, people continue to think they would not be able to help if not with a big sum of...

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