Fundación Telefónica: INTANGIBLES. A digital exhibition from the Telefónica Collection

Fundacion Telefonica, a telco brand, connected with its audience in the Spanish-speaking world in a more meaningful way by redefining traditional art exhibitions.

Campaign details

Brand: Fundación Telefónica Agency: Accenture Region: EMEA

Strategy

Objective

The strategy was to redefine the traditional way of designing an art exhibition with the idea of connecting with the audience – in this case, the visitors – in a

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