Fruttare lands the first programmatic OOH in Brasil

Fruttare, a brand of frozen fruit snacks, reinforced key attributes of the brand and pushed technology through innovation to increase its market share by 4% in Brazil.

Campaign details

Brand: FruttareLead Agency: MullenLoweRegion: LATAM

Strategy

Objective

Elevate Fruttare sales in the most competitive space for popsicles in Brazil, Rio de Janeiro in the summer. Our objective was reinforcing key attributes of the brand, it's made of only fruits a 100% natural product, as well as pushing technology through innovation and reclaiming the title of pioneer in media for Fruttare.

Target Audience

Today there are different interpretations to what food needs to be, we have never talked so much about food before than we do today, and food has never before been perceived...

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