Campaign details

Brand: Friso
Lead Agency: Pervorm
Region: Vietnam

Strategy

Objective

Friso’s continuous advancing lead acquisition campaign resulted in lower cost per new user in 2017, compared to 2016.

Of all pregnant women that are active online in Vietnam, Friso managed to reach every single one. Using intelligent online targeting and thanks to 1 year of optimizations, Friso was able to achieve a Cost Per New User of 20% lower compared to last years' golden Smarties award winning case.

KPI

New User recruitment (cost per new user), lead recruitment (cost per valid lead) and market share. All measured monthly.

Target Audience

‘The Friso Mums’

Vietnamese premium moms have the highest potential of becoming life time customers. Friso prioritized this group, as the main target audience.