Campaign details
Brand: FrieslandCampina Vietnam/YoMostLead agency: Decision LabRegion: APAC
Objectives
In recent years, YoMost was one of the leading players in the drinking yoghurt category in Vietnam for teens and young adults, known for successfully inspiring its target group by providing awesome experiences about passion. However, as the market landscape evolved, the brand found itself having to compete to be the number one brand in a much broader category: healthy drinks - a category characterized by fierce competition.
With teens and young adults as the target consumers, YoMost puts mobile at the heart of its...