FrieslandCampina Vietnam: How Friso auto-validates moms' profiles via Zalo chat app

Friso, a leading brand in premium infant milk powder, launched a campaign in Vietnam to support mothers-to-be to overcome challenges.

Campaign details

Brand: FrieslandCampina VietnamLead agency: AdtimaRegion: APAC

Objectives

Being a mother is an amazing experience. Every year, more than 1.5 million Vietnamese women explore this incredible journey of motherhood.

As one of the leading brands in the premium mum and infant milk powder, Friso wants to connect and support mothers-to-be to overcome challenges and enjoy the journey.

Target audience

Mums aged between 20- to 40-years-old who are pregnant or going to be pregnant from rural to urban are our target audience in this campaign.

Mums are not only responsible for their child's well-being, but...

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