FrieslandCampina Vietnam: Because we care

Friso, a milk powder brand, used a mobile messaging app to optimise its consumer registration process across Vietnam.

Campaign details

Brand: FrieslandCampina VietnamLead agency: AdtimaRegion: APAC

Objectives

Being a mother is an amazing experience. Every year, more than 1.5 million Vietnamese women explore this incredible journey of motherhood.

As one of the leading brands in Premium Mom and Infant Milk Powder, Friso wants to connect and support being-mothers to overcome challenges & enjoy the journey.

Target audience

Moms from 20-40 who are pregnant or going to be pregnant from rural to urban is our target audience in this campaign.

Creative strategy

Moms are not only responsible for their child's well-being, but also having...

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