Campaign details
Brand: FrieslandCampina VietnamLead agency: AdtimaRegion: APAC
Objectives
Being a mother is an amazing experience. Every year, more than 1.5 million Vietnamese women explore this incredible journey of motherhood.
As one of the leading brands in Premium Mom and Infant Milk Powder, Friso wants to connect and support being-mothers to overcome challenges & enjoy the journey.
Target audience
Moms from 20-40 who are pregnant or going to be pregnant from rural to urban is our target audience in this campaign.
Creative strategy
Moms are not only responsible for their child's well-being, but also having...