Foxtel: Marketing at the Speed of Sport

Foxtel, a cable TV network, used a mobile-led targeted content campaign to entice Australian sports viewers to buy their channel's subscription services.

Campaign details

Brand: FoxtelLead agency: Mindshare AustraliaRegion: APAC


Foxtel is Australia's leading cable TV network.

We were tasked with reducing the cost per acquisition for Foxtel's US sports package by 20%.

The athleticism, energy and outright...

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