Foxtel: Marketing at the Speed of Sport

Foxtel, a cable TV network, used a mobile-led targeted content campaign to entice Australian sports viewers to buy their channel's subscription services.

Campaign details

Brand: Foxtel Lead agency: Mindshare Australia Region: APAC

Objectives

Foxtel is Australia's leading cable TV network.

We were tasked with reducing the cost per acquisition for Foxtel's US sports package by 20%.

The athleticism, energy and out

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands