Campaign details

Brand: FOX Networks Group
Lead agency: FOX Networks Group
Region: EMEA

Strategy

Objective

FOXplay, in addition to its extended formats, original content and iconic movies both Turkish and foreign, also incorporates the brand new "shop while you watch" feature, which is a first in the industry for all series and program all season. The purpose of developing this feature was to answer one common question shared by thousands of viewers: "Where can I buy that product that I loved when I saw it on screen?" The brand new shopping interface that has been added to the FOXplay player now displays the products available for purchase on your screen at the simple click of a mouse or the touch of a finger. To match the shoppable products and the scenes, time The user then chooses his or her desired products on this interface, and is automatically directed to the related e-commerce website to complete the transaction.

Target Audience