Ford.com 360 VR experience

Ford Motor Company responded to the demand for online immersive experiences by allowing consumers to take virtual test drives, which fostered more interest in visiting dealerships.

Campaign details

Brand: FordLead Agency: GTB

Strategy

Objective

Over the past 24 months we have seen a dramatic shift in both attention and content when people are shopping for a vehicle. Shopper have shifted to mobile as their tool of choice. Dealer visits and test drives are decreasing, and time spent on our shopping site is also declining, while online video research is on the rise. We performed some research, which illustrated that this decline to our shopping activities online and at the dealership was partially because people are looking for a change in content and experience...

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