Ford Otosan: GT Haptic Video

Ford, a car brand, released a mobile campaign in Turkey to showcase the performance of its new GT model and attract consumers to the Autoshow 2017, through a video using advanced technology to provide viewers with the feeling of driving a Ford GT.

Campaign details

Brand: Ford OtosanLead agency: AdColonyRegion: EMEA

Objectives

Ford's high performance vehicle model, GT, was being released in Turkey and, as the star of the Autoshow 2017 (the Automobile industry's biggest event), Ford needed to use unique and exceptional executions to build hype everywhere.

Target audience

During the Autoshow 2017, Ford needed an unexampled technology to show the performance of its star GT and provide people with the feeling of driving the GT with a unique experience. Ford reached out to people interested in automobiles, and performance automobiles, to bring them to the Autoshow...

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