Lead Agency: Gameloft
Ford wanted to unveil the exclusive B&O sound system that incorporates the new Ford Fiesta, customized to offer great musical quality and approach young people.
The intended primary audience were general teens (17-24), the most engaged with the musical genre, and general audience. With this gaming mobile action we focused on them, choosing those games more consumed by our target.
Leveraging the equipment and the association to the B&O Play Sound system, Ford and Mindshare focused on the territory music and the hand of the composer Carlos Jean, with whom they created their new song from the hand of the new Ford Fiesta.
This campaign was part of the project "All the Music One New Fiesta", where the different sounds of the new Fiesta have served as inspiration to create the musical base on which the project was based. That was the reason why we opted for a fully customized mini-game format as it offers a complete game immersion, generating a very high engagement ratio with the brand.