Ford Fiesta Mini Game

Ford, an automotive brand, launched an in-app mini game to promote its B&O sound system in the new Ford Fiesta, which leveraged its All the Music One New Fiesta project.

Campaign details

Brand: Mindshare/FordLead Agency: GameloftRegion: EMEA

Strategy

Objective

Ford wanted to unveil the exclusive B&O sound system that incorporates the new Ford Fiesta, customized to offer great musical quality and approach young people....