Firehouse Subs: AdTheorent and The Richards Group "Firehouse Subs FY18 Mobile Campaign"

Fast casual restaurant chain Firehouse Subs used a mobile data-driven campaign to target on-the-go audiences and increase footfall and sales in the US.

Campaign details

Brand: Firehouse SubsLead Agency: The Richards GroupRegion: North America

Objective

The QSR market is exploding – there are many new competitors as well as established brands trying to maintain their brand and grow their customer base. Additionally, consumers are turning to off-premise dining more than ever. Firehouse Subs is currently delivering subs via 3rd party delivery services as this portion of its business continues to grow.

The flood of new competitors and the rise in off-premise dining present challenges that Firehouse Subs and its network of franchisees are proactively trying to solve. Given...

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