Campaign details
Brand: FiatLead Agency: PeopleRegion: EMEA
Strategy
Objective
We wanted to create a shock awareness and curiosity. The main challenge was the market itself since automobile buying decision process is driven by expert opinions and research, which new models lack. The Turkish automobile industry had a stock problem due to Covid so we used that to our advantage and sold 100 models before the launch while broadcasting the stocks on real time via Programmatic OOH and Digital.
Target Audience
Main drivers of the household.
Creative Strategy
Using the stock problems in the market and...