FE Credit: $NAP - Cash in a Snap

FE CREDIT, a financial services company, used social media targeting and app install campaigns in Vietnam to attract new users of its app and encourage current users to start a loan immediately.

Campaign details

Brand: FE CREDITAgency: PMAX

Strategy

With a fast growing economy, high penetration of smartphones and the young and aspiring population, Vietnam market is ripe for a player like FE CREDIT to digitally transform the consumer finance industry. Digital lending platform promises huge opportunities to provide the best customer experience and give FE CREDIT an edge over its competitors.

In August 2018, FE CREDIT launched $NAP - the first automated end-to-end digital lending platform that eliminates the need for human intervention in the entire customer journey, from loan application to approval and disbursement, and allows them...

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