FE Credit: A switch to high performance mode

Financial services provider FE Credit implemented a data-management campaign to streamline communications, deliver 6m personalised offers each month and onboard 350,000 customer profiles monthly.

Campaign details

Brand: FE CreditAgency: AKA DigitalRegion: APAC

Strategy

Objective

1. Objective:

  • Unify over 15 millions user profiles (from various sources) to deliver over 6 millions personalized offers per month. New on-boarding more than 350k profile/customer...

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